# Privacy Policy  
**ValiDATA AI**

**Last updated:** 22 January 2026

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## 1. Introduction

ValiDATA AI Pty Ltd ("ValiDATA AI", "we", "us", "our") is an Australian-based AI consulting and digital transformation firm. We are committed to protecting personal information and handling it in accordance with applicable privacy laws.

This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you interact with our website, tools, services, and advertising, including Facebook and Meta lead forms.

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## 2. Scope

This policy applies to:

- Visitors to https://validata.ai  
- Users of our AI assessments and tools  
- Consulting clients and prospects  
- Individuals who submit information via forms, lead ads, email, or events  

This policy applies whether information is collected online or offline.

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## 3. Personal Information We Collect

We may collect the following categories of personal information.

### Identity and Contact Information
- Name  
- Email address  
- Phone number  
- Job title  
- Organisation name  
- Industry  

 

### Business and Assessment Information
- Responses to AI readiness or governance assessments  
- Information about business processes, technology usage, or risk posture  
- Consultation notes and engagement details  

 

### Technical and Usage Information
- IP address  
- Browser type and device information  
- Pages visited and interaction data  
- Cookies and similar tracking technologies  

 

### Marketing and Lead Information
- Information submitted via Facebook, Meta, or LinkedIn lead forms  
- Preferences for receiving communications  
- Campaign interaction data  

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## 4. How We Collect Information

We collect personal information when you:

- Visit our website  
- Complete a form or assessment  
- Contact us by email or phone  
- Engage with our consulting services  
- Submit details via social media lead ads  
- Subscribe to updates or resources  

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## 5. How We Use Personal Information

We use personal information to:

- Deliver AI assessments, consulting services, and tools  
- Respond to enquiries and requests  
- Provide reports, insights, and recommendations  
- Improve our services, tools, and content  
- Send relevant business communications and updates  
- Meet legal, regulatory, and contractual obligations  
- Protect our business, clients, and systems  

We do not sell personal information.

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## 6. AI and Automated Tools

ValiDATA AI uses AI-enabled tools to support assessments, analysis, and content generation.

- AI outputs are advisory and non-deterministic  
- Personal information is not used to train public AI models  
- Client data is processed only for agreed purposes  
- Human oversight applies to consulting deliverables  

AI tools are used as enablers, not decision-makers.

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## 7. Disclosure of Personal Information

We may disclose personal information to:

- Internal team members and contractors subject to confidentiality  
- Trusted service providers such as hosting, analytics, CRM, and email platforms  
- Professional advisers including legal, accounting, or compliance advisers  
- Regulators or authorities where required by law  

Third parties receive only the information necessary to perform their services.

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## 8. Overseas Data Transfers

Some service providers may store or process data outside Australia, including in the United States or other jurisdictions.

Where this occurs, reasonable steps are taken to ensure appropriate safeguards are in place, including contractual protections and recognised transfer mechanisms.

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## 9. Cookies and Analytics

We use cookies and similar technologies to:

- Operate and secure our website  
- Analyse usage and performance  
- Improve user experience  
- Support marketing and analytics  

You can control cookies through your browser settings.

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## 10. Data Security

We take reasonable technical and organisational measures to protect personal information, including:

- Access controls and authentication  
- Secure hosting environments  
- Data minimisation and retention controls  
- Confidentiality obligations for staff and partners  

No system is completely secure, but risks are actively managed.

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## 11. Data Retention

Personal information is retained only for as long as necessary to:

- Provide services  
- Meet legal and regulatory requirements  
- Resolve disputes  
- Maintain business records  

Information is securely deleted or anonymised when no longer required.

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## 12. Your Rights

Depending on your location, you may have the right to:

- Access personal information we hold about you  
- Request correction of inaccurate information  
- Request deletion of personal information  
- Withdraw consent to marketing communications  
- Lodge a complaint with a privacy regulator  

Australian users may lodge complaints with the Office of the Australian Information Commissioner.

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## 13. Marketing Communications

You may opt out of marketing communications at any time by:

- Using the unsubscribe link in emails  
- Contacting us directly  

We comply with the Australian Spam Act.

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## 14. Third-Party Links

Our website and materials may contain links to third-party websites. We are not responsible for the privacy practices of those sites.

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## 15. Changes to This Policy

This Privacy Policy may be updated from time to time to reflect legal, regulatory, or operational changes.

The current version will always be published on our website with the updated date.

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## 16. Contact Us

For privacy-related enquiries or requests:

**ValiDATA AI**  
Email: info@validata.ai  
Website: https://validata.ai  
Location: Sydney, NSW, Australia

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